Case Summary FreshDirect is the largest online grocery firm in the New York market, and one of the largest in the country. With more than 250,000 customers ordering over 8,500 products every day, the company faced severe logistics and management decision making issues. To solve these issues, FreshDirect adopted a comprehensive enterprise data base system from SAP which utilized a number of business intelligence applications to track orders and customers. SAP AG is a German multinational software corporation that makes enterprise software to manage business operations and customer relations.Headquartered in Walldorf, Baden-Wurttemberg, with regional offices around the world, SAP is the market leader in enterprise application software. The company's best-known software products are its enterprise resource planning application (SAP ERP), its enterprise data warehouse solution – SAP Business Warehouse (SAP BW), SAP BusinessObjects software, and most recently, Sybase mobile products and in-memory computing appliance SAP HANA.
