The following report contains a brief look into MAS holdings, the company’s history, how they have grown and developed and how they have succeeded in numerous ventures. The report then goes on to address the following questions:1. Outline the key leadership issues confronting MAS Holdings. 2. In terms of this case, how can the CIO assist in gaining senior management support for IT initiatives? 3. In reviewing an organisation of your choice, discuss the role played by the CIO and CEO when leading an IT initiative within their respective companyAn introduction to MAS HoldingsMarkets:MAS holdings, which was established and led by progressive and visionary leader Deshamanya Mahesh Amalean, MAS Holdings pioneered and perfected the manufacture of garments including fine lingerie in Sri Lanka. The company started with a single factory and staff of 60, today MAS Holdings now is one of Sri Lanka’s largest apparel manufacturers. They produce apparel, performance wear and swimwear in the world with a net $1 billion annual turnover.
