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The following report contains a brief look into MAS holdings, the company’s history, how they have grown and developed and how they have succeeded in numerous ventures. The report then goes on to address the following questions:1. Outline the key leadership issues confronting MAS Holdings. 2. In terms of this case, how can the CIO assist in gaining senior management support for IT initiatives? 3. In reviewing an organisation of your choice, discuss the role played by the CIO and CEO when leading an IT initiative within their respective companyAn introduction to MAS HoldingsMarkets:MAS holdings, which was established and led by progressive and visionary leader Deshamanya Mahesh Amalean, MAS Holdings pioneered and perfected the manufacture of garments including fine lingerie in Sri Lanka. The company started with a single factory and staff of 60, today MAS Holdings now is one of Sri Lanka’s largest apparel manufacturers. They produce apparel, performance wear and swimwear in the world with a net $1 billion annual turnover.

Idea of selective attentionINTRODUCTION:This paper hopes to cover what is selective attention, the types of selective attention and the issues that can be derived from such behavior. Some of the issues will be mentioned and some will be discussed in-depth. The paper will also cover models that will help you, the reader, to understand the negativity that can be derived from this type of behavior, as well as ways that companies can prevent this behavior and the ways that it can lead to demotivation. The paper will also analyze, and discuss the best methods by which this behavior can be combated from a business perspective.WHAT IS SELECTIVE ATTENTION?For you, the reader, to understand what selective attention is, we must first discuss selective perception.Role theory is important for us to be able to under how we perceive others. E.M. Foster once wrote that there are two types of characters and that we must be able to differentiate between them. E.M. Foster said that the test of a round character is whether it is capable of surprising in a convincing way.

 Use of Symbolism in To Kill A Mockingbird    "I'd rather you shoot at tin cans in the backyard, but I know you'll go after birds. Shoot all the bluejays you want , if you can hit 'em, but remember it's a sin to kill a mockingbird." This is what Atticus Finch tells his children after they are given air-rifles for Christmas. Uniquely, the title of the classic novel by Harper Lee, To Kill A Mockingbird, was taken from this passage. At first glance, one may wonder why Harper Lee decided to name her book after what seems to be a rather insignificant excerpt. After careful study, however, one begins to see that this is just another example of symbolism in the novel. Harper Lee uses symbolism rather extensively throughout this story, and much of it refers to the problems of racism in the South during the early twentieth century. Harper Lee's effective use of racial symbolism can be seen by studying various examples from the book. This includes the actions of the children, the racist whites, and the actions of Atticus Finch.